The problem
Every solicitor has a mental list of the same questions they answer on repeat. Whether you work in family law, conveyancing, employment, or wills and probate, clients arrive anxious, confused, and full of questions that are entirely reasonable but almost identical to the last ten clients. You answer them patiently because that is part of the job, but the cumulative time cost is significant. Across a week, those conversations easily add up to several billable hours spent on information that could be delivered more efficiently.
The problem goes deeper than time. When you explain something verbally, clients often forget much of it by the time they get home. They call back. They email. They ask the same question again at the next meeting. A well-written FAQ document would give them something to refer to, reduce anxiety between appointments, and cut down on the low-value follow-up traffic that clogs your inbox and interrupts focused work.
Most firms have either no FAQ documents at all, or old ones buried on a website that nobody updates. Creating them from scratch feels like a significant task that never quite makes it to the top of the priority list. AI changes that equation entirely. What used to take a full afternoon of drafting and editing can now be done in under an hour, producing a polished, plain-English document tailored to your specific area of practice.
The system
Step 1: Brain-dump your most common questions (Claude)
Open a conversation with Claude and start by giving it context about your practice area and client type. Then dictate or type out every question you can think of that clients ask regularly. Do not worry about order or phrasing at this stage.
Prompt example: "I am a solicitor specialising in residential conveyancing. My clients are typically first-time buyers and people moving house. Below is a rough list of questions they ask me most often. Please organise these into logical sections, suggest any important questions I have missed, and flag anything that might need particularly careful plain-English explanation. Here are the questions: [paste your list]"
Claude will organise your raw input, identify gaps, and suggest additional questions that commonly arise but which you may have forgotten to include. Review the suggested additions and remove anything that does not apply to your practice.
Step 2: Draft the full FAQ document (Claude)
Once you have an agreed list of questions, ask Claude to draft full answers in plain English. Be specific about tone and length.
Prompt example: "Now please write a full FAQ document using these questions. The audience is members of the public who have no legal background. Answers should be clear and reassuring without being patronising. Each answer should be two to four sentences unless the topic genuinely requires more. Use UK English throughout. Avoid legal jargon where possible; where technical terms are unavoidable, explain them briefly in brackets. Do not include any specific legal advice or guarantee outcomes."
Review every answer carefully. This is the most important step. AI can produce plausible-sounding but inaccurate legal information, and you are responsible for anything that goes out under your firm's name. Correct any errors, add nuance where the AI has oversimplified, and remove anything that could be construed as advice specific to an individual's circumstances.
Step 3: Add a disclaimer and format for clients (Notion AI)
Copy the approved draft into Notion. Use Notion AI to tidy the formatting, ensure consistent heading styles, and add a standard disclaimer at the top and bottom of the document.
Prompt example: "Please tidy the formatting of this FAQ document. Ensure all questions are in bold, all answers follow consistently. Add a short disclaimer at the top explaining this document provides general information only and does not constitute legal advice, and that readers should seek advice specific to their situation. Keep the disclaimer concise and professional."
Once formatted, export the document as a PDF for sending to clients, or paste it into your firm's client portal, email templates, or website.
Step 4: Build a library and schedule reviews (Notion AI)
Create a Notion database to store all your FAQ documents by practice area. Set a reminder to review each document every six months, or immediately after any relevant law change. Use Notion AI to quickly summarise what has changed and suggest updates when you review.
Prompt example: "This FAQ document was last updated in [date]. The following changes in law or practice have occurred since then: [brief summary]. Please suggest which answers need updating and draft revised versions for my review."
The results
Before: A solicitor in a conveyancing practice spent an estimated 2.5 to 3 hours per week answering the same questions verbally or by email, with no written resource to point clients to. New clients regularly called back within days asking questions already covered in the initial meeting.
After: A suite of four FAQ documents covering the conveyancing process, costs, timescales, and common problems was created in a single two-hour session. Client callbacks dropped by roughly 40% within the first month. The documents now get emailed to every new client at the point of instruction, with a covering note explaining they cover the most common questions and encouraging clients to read them before the first meeting. First meetings are noticeably more focused as a result.
The ongoing maintenance time is minimal. A quarterly 20-minute review keeps the documents current. The one-off investment has compounded into hours saved every week indefinitely.