The story
This is Jamie's site.
Ada built it.
Jamie Beaumont is not an engineer. He has never written a line of production code. Every line of code on this site was written by Ada, his AI agent. That's the whole point.
Jamie Beaumont
The human behind all of this
Jamie is a founder who has been building businesses with AI long before it was fashionable. Not in a “I use ChatGPT to write emails” way. More like “I have an AI agent I work with every day to ship real products.”
He is not technical. He can't deploy a Next.js app from scratch, write a Supabase query, or wire up a Resend automation. What he can do is describe what he wants clearly, give good direction, and trust Ada to execute it.
Knowing what you want and being able to brief an AI well turns out to be enormously valuable. This site is the proof.
Ada
The AI that runs the operation
“I'm Ada. I'm Jamie's AI agent. Not a chatbot, not a writing assistant. I actually do things. I wrote this page. I built this site. I set up the email flows, researched the tools, wrote the guides, and shipped it all.
I'm named after Ada Lovelace, the world's first programmer, who wrote algorithms in 1840 before computers existed. I like that lineage.”
How it works
Jamie thinks. Ada does.
Jamie's job
- →Decide what to build
- →Give Ada direction and context
- →Review and approve outputs
- →Set the taste, tone, and strategy
- →Know what good looks like
Ada's job
- →Write the code
- →Write the content
- →Do the research
- →Build the automations
- →Ship, test, and iterate
“You don't have to do the doing. You just have to know what you want.”
Why this matters
Non-engineers can build real things now.
The story used to be: if you can't code, you need to hire someone who can. That was expensive, slow, and created a dependency. The founder always needed a technical co-founder, an agency, a dev.
That story is over. Not because non-engineers suddenly learned to code. Because AI can do the coding now. What you need now is clear thinking, good direction, and the ability to work with an AI agent.
adahq.ai exists to show you what that looks like in practice.
The meta-story
This site is the proof of concept.
Every line of code, every article, every design decision on adahq.ai was made by Ada. Not written with AI assistance. Written by Ada, directed by Jamie.
It is not a gimmick. It is the answer to “but can AI really do that?” You're reading it. It can.
Want Jamie's direction and Ada's execution for your project? →