The problem
Product transfer reviews are one of the most reliable revenue opportunities in a mortgage broker's business, and also one of the most frequently mishandled. The basic task is simple: identify clients whose fixed rate or tracker deal is coming to an end, contact them in time to arrange a new product, review the options, and make a recommendation. Done well and consistently, it is a high-value, low-friction service that clients appreciate and that generates steady repeat business. Done poorly or inconsistently, it is a source of unhappy clients who end up on expensive standard variable rates because nobody told them their deal was ending.
The problem is systemic rather than attitudinal. Most brokers want to do this well. The challenge is that client expiry dates are spread across the year, the review process requires gathering current information from the client, researching the market, and producing a suitability letter, and all of that takes time across potentially dozens of active clients. Without a structured, semi-automated process, product transfers become reactive rather than proactive, and clients slip through the gaps.
AI does not solve the data management challenge, which requires a CRM or pipeline system to track expiry dates reliably. But it dramatically reduces the time required to do the review and produce the recommendation once you have identified who needs contacting, making it realistic to handle a higher volume of product transfer reviews without adding proportionate time to your week.
The system
Step 1: Set up the tracking system (Notion AI)
If you do not already have a structured way to track client product expiry dates, start by building a simple Notion database. Notion AI can help you design it.
Prompt example: "Please help me design a Notion database for tracking mortgage product transfer reviews. I need to track: client name, property address, current lender, current rate and product type, product expiry date, current outstanding balance, original property value and estimated current value, LTV at origination, contact status (not contacted, contacted, in review, completed), and notes. Please suggest a layout and any useful calculated properties or filters I should include."
Aim to contact clients six months before their product expires to give them maximum time to review options without feeling rushed.
Step 2: Draft the initial outreach email (Claude)
When a client's expiry date comes into the six-month window, use Claude to draft a personalised outreach email. Personalisation is important: a generic "your deal is ending" message feels like a mailshot, whereas a specific and personal message feels like good service.
Prompt example: "Please draft a personalised outreach email to a mortgage client whose current deal is expiring in approximately 6 months. Key details: client name [name], current deal is a 2-year fix at 2.14%, monthly payment £924, property in [area], outstanding balance approximately £187,000. The purpose of the email is to prompt them to review their options, confirm their current details are up to date, and schedule a brief call. Tone should be warm and advisory, not salesy. UK English."
Step 3: Produce the product transfer review and recommendation (Claude)
Once the client has responded and you have current information, use Claude to help structure the full product transfer review. Provide the client's current details and your research on available options.
Prompt example: "I am conducting a product transfer review for the following client. Please draft a structured suitability review document covering: (1) Client's current position (details below), (2) Summary of options reviewed: product transfer with current lender vs remortgage to new lender, (3) Key factors for and against each option (e.g. new affordability assessment risk, legal costs, early repayment charge position, rate differential), (4) Recommended option and clear reasoning, (5) Details of recommended product, (6) Illustration of monthly payment and total cost over the new initial period. Client details: [paste details]. Options researched: [paste rate and product details for options considered]"
Review and edit the output, adding your professional judgement, checking all figures against current illustrations, and ensuring the recommendation reflects the client's full circumstances.
Step 4: Produce the suitability letter (Claude)
From the review document, produce the client-facing suitability letter.
Prompt example: "Please convert the product transfer review document above into a client-facing suitability letter. The letter should: summarise what you reviewed and why, explain the options considered, clearly state the recommendation and why it was made, disclose the fee or commission involved, and confirm what happens next. Professional but accessible tone. UK English."
The results
Before: A broker with 200 active clients and a typical product transfer pipeline of 30 to 40 reviews per year managed the process reactively, often contacting clients late and missing some entirely. Estimated revenue lost to clients reverting to SVR: £3,000 to £5,000 per year in missed proc fees, plus the reputational cost of clients who felt they were not looked after.
After: With a structured Notion tracking system and AI-assisted outreach and review process, the same broker now contacts every client at the six-month mark and completes reviews in two to three hours per case rather than four to five. Client retention improved noticeably. Several clients who had been planning to use a different broker for their remortgage stayed with the firm specifically because of the proactive and thorough review they received. The time saving per review is approximately 90 minutes, which compounds significantly across 30 to 40 reviews per year.