The problem
A business coach based in London had been running 1-to-1 coaching for three years. Good reputation, full client list, but completely capped on income. Every pound earned required an hour of their time. The obvious next step: a group programme. But building one from scratch felt like a three-month project.
Previous attempts stalled at the same point. Designing the curriculum took weeks. Writing the content took more weeks. Then the sales page, the marketing emails, the launch posts. By the time everything was ready, the motivation had gone and the launch window had passed.
The two-week timeline
Days 1-2: Programme structure (Claude)
The coach started with a clear idea of the transformation they wanted to deliver: helping professional services firm owners systemise their business in 90 days. Claude turned that idea into a complete programme structure.
"I am a business coach. I want to create a 12-week group coaching programme for professional services firm owners (solicitors, accountants, consultants, etc.) who want to systemise their business. The transformation: from owner-dependent to owner-optional. Design the programme structure: 12 weekly modules with titles, learning objectives, and key exercises. Each module should build on the previous one. Include a welcome module and a graduation module."
Claude produced a detailed 14-module structure in about 3 minutes. After 2 hours of refinement and reordering based on actual coaching experience, the curriculum was locked.
Days 3-6: Module content (Claude)
Each module needed: teaching content, exercises, worksheets, and discussion prompts. Claude drafted all of it.
"Write the teaching content for Module [X]: [title]. Learning objectives: [objectives]. This is for a group of professional services firm owners. Include: the key concept (500 words), a real-world example, a practical exercise they complete before the next session, and 3 discussion questions for the group call. Tone: direct, practical, no fluff."
Twelve modules, each taking about 20 minutes to generate and 30 minutes to review and personalise with real client stories and specific frameworks. Total: roughly 10 hours of work for what would normally take 40+.
Days 7-8: Sales page (Claude + Canva AI)
The sales page followed a proven structure, drafted entirely by Claude:
"Write a sales page for my group coaching programme called [name]. Target audience: professional services firm owners turning over £200k to £2m who are stuck doing everything themselves. The transformation: from working in the business to working on it. Programme: 12 weeks, weekly group calls, community access, templates and frameworks. Price: £3,000. Structure: headline, pain points (3-4), the solution, what is included, week-by-week overview, who it is for, who it is not for, investment, FAQ (6 questions), and final CTA. Tone: direct, warm, confident."
Canva AI generated the header graphics, testimonial cards, and section dividers. The page was live on the coach's website by the end of day 8.
Days 9-10: Marketing emails (Claude)
A 5-email launch sequence to the coach's existing email list:
"Write a 5-email launch sequence for my new group coaching programme. Email 1 (Monday): announce the programme, what it is, who it is for. Email 2 (Wednesday): the problem in detail, share a story. Email 3 (Friday): what is included, the transformation, early bird pricing. Email 4 (Monday): FAQ and objection handling. Email 5 (Wednesday): last chance, doors closing. Each email under 300 words. Tone: personal, direct, urgent without being pushy."
Days 11-14: Launch content (ChatGPT + Canva AI)
ChatGPT generated 10 LinkedIn posts and 10 Instagram posts for the launch period. Canva AI turned key quotes and stats into shareable graphics. The coach scheduled everything in advance and focused on personal conversations during launch week.
The results
The programme launched to a list of 600 people. 8 people enrolled at £3,000 each: £24,000 in revenue from a programme that took 2 weeks to build. The content quality was strong because the coach focused their time on the parts AI cannot do: the frameworks from real experience, the nuance of working with specific types of businesses, and the personal stories that make coaching content resonate.
The programme now runs quarterly. Each cohort takes about 2 days of prep work to refresh and update.