Ideogram

Anyone who has used Midjourney or DALL-E for images containing text will know the frustration: AI image generators are notoriously bad at rendering readable words. Letters twist, merge, and produce gibberish. Ideogram was built to fix that.

It is an AI image generator with a specific superpower: text in images actually works.

Why text in images matters

A lot of practical business design contains text. Social media graphics with a call to action. Banners with a headline. Promotional images with a price or offer. Logos with a company name.

Until Ideogram, all of these were difficult to produce with AI because the text would come out broken. You would generate a beautiful image and then have to open Photoshop or Canva to add the words manually. Ideogram generates the text correctly as part of the image itself.

What to use it for

Social media graphics: Generate visuals with headlines, captions, or calls to action baked in. "A promotional Instagram post for a London coffee shop, spring offer, 'Free cake with every coffee this April', warm tones, modern typography."

Logo concepts: Generate rough logo ideas with your business name included. Not a replacement for professional logo design, but a fast way to explore visual directions before briefing a designer.

Banners and ads: Create promotional banner images for websites, email headers, or digital advertising with text correctly rendered.

Signage and print concepts: Mock up physical signage, flyers, or posters with real text to show a printer or get approvals.

How it compares to Midjourney

Midjourney produces higher quality photorealistic and artistic imagery. If you need stunning visuals without text, Midjourney is still the gold standard.

Ideogram is the better choice specifically when text is part of the image. For social media graphics, promotional content, and anything requiring readable words, Ideogram is the more practical tool.

Pricing

Free: 10 slow generations per day. Enough for occasional use and testing. Basic: $7/month. 400 priority credits. Good for regular social media content. Plus: $16/month. 1,000 priority credits plus additional features.

How to get set up

1. Go to ideogram.ai and click Sign In with Google
2. You will land on the creation screen straight away
3. Type a description of the image you want. Include any text you want to appear in the image, for example: "A café loyalty card design with the words 'The Coffee Corner' and 'Buy 9 Get 1 Free'"
4. Click Generate and four image options will appear within seconds
5. Click your favourite to download it

Time to get started: Under 2 minutes Do you need a credit card? No — free tier available